One Founder.
A Bench of Specialists.
ADG Advisory is built GenAI-first. Abhiraj leads and is personally accountable for every engagement, working alongside a bench of named AI specialists he built and directs, each one focused on a single discipline inside The Hexagram. No account managers. No junior hand-offs. A founder, and the system he built.
Abhiraj Das Ghosh
Founder & Fractional CMO
Over 13 years across D2C, B2B SaaS, edtech, OTT, and professional services in India, UAE, UK, and the USA. Abhiraj sets the brief, makes the calls, and is the one you actually talk to.
Read the full story →Nine named AI specialists. One discipline each.
Each specialist below is a dedicated GenAI agent, built and directed by Abhiraj rather than an outsourced account team. Named, not anonymous, and scoped to one part of the marketing system.
Subhash
Strategy & Positioning Lead
Owns brand positioning, ICP research, competitive intelligence, and GTM planning. The Architect pillar, made operational.
Bankim
SEO & Content Lead
Runs SEO audits, keyword research, editorial calendars, and AEO/GEO. Earns attention in the channels where your buyers actually search.
Bipin
Paid Media & Analytics Lead
Builds and diagnoses Google and Meta campaigns, owns attribution, and designs the experiments that tell you what is actually working.
Charulata
CRO & Conversion Lead
Audits funnels, fixes landing pages and forms, and rebuilds onboarding so traffic turns into pipeline.
Binay
Growth & BD Lead
Runs partnerships, channel expansion, and lead-gen campaigns. The outside-in half of growth.
Leela
Sales & GTM Lead
Builds proposals, pitch decks, and outreach scripts, and gets go-to-market execution sales-ready.
Nabaneeta
Copywriting Lead
Writes the long-form content, email sequences, and social copy, and keeps every word on-brand.
Sarala
Research & Documentation Lead
Turns meetings, interviews, and calls into clean transcripts, structured notes, and action items. Nothing gets lost.
Hiram
Operations Lead
Keeps the practice running: weekly task syncs, client reconciliation, and the operational discipline behind every engagement.
This is what a GenAI-first Fractional CMO practice looks like.
One founder accountable for the outcome, and a bench of specialists built to move at the speed the work actually requires.