Results that are
built to be measured.

Consulted as Digital Manager on the amplification of India's most anticipated sports event of 2025. Launched the La Pulga Anthem, played across all four tour stadiums, used by Team Lionel Messi's official Instagram in their thank you reel to India, and featured in media coverage across all tour events. The anthem generated 19K likes and 1.7K comments on the YouTube live stream alone.

Rebuilt the lead generation and performance marketing architecture for a Sydney-based marketing agency. Restructured campaign strategy, creative testing framework, and attribution to deliver a 5x ROAS improvement within the engagement period.

Built the content, monetisation, and IP development strategy for one of Bengal's fastest-growing YouTube creators. Structured a content system that has grown to 1.93 million subscribers while generating multiple revenue streams and launching four original intellectual properties.

Managed paid video campaigns for the Saregama Bengali catalogue across YouTube and Meta. Achieved a cost-per-view of ₹0.13, 35% below the YouTube industry benchmark, while generating 17 million paid views and 48 million total views across the period.

Full-funnel marketing engagement for a UAE-based health nutrition brand. Delivered paid conversions at AED 30, achieved top organic rankings for keto and alternate diet keywords, and built a CRO-optimised website integrated with a CRM to reduce lead-to-sale cycle time.

Organic growth and technical performance rebuild for a Kolkata-based healthcare provider. Organic impressions grew 3.8x and organic search clicks 4.3x within three months. Website speed improved by 23%, achieving a GTMetrix score of 97%.

Built the LinkedIn presence and personal brand architecture for a professional services practitioner based across the UK and India. Reached 964,000 impressions in one year with 15,149 fully organic engagements, resulting in an invitation to join the LinkedIn Creator Programme.

Generated qualified leads for premium residential apartments starting at ₹1.8 Crores via Meta. Achieved a CPL of ₹2,685 for a high-consideration, high-ticket product where typical sales cycles run several months.