We install an AI operating system
for your marketing.
One system that plans, produces, and measures your marketing, run by a CMO-level operator and a team of AI agents. You get the output of a marketing department for less than the cost of one manager.
Fractional CMO retainer from ₹1,50,000/month. Diagnostic is free. Abhiraj reviews every Gap Map personally.
How clearly defined is your brand positioning and ideal customer profile?
Abhiraj Das Ghosh
Fractional CMO and Founder. Every audit and engagement is personally accountable.
Connect on LinkedInScroll
Six pillars.
One system.
Engage what you need.
You hire a freelancer for content, an agency for ads, someone's cousin for the website. Each does their piece. Nobody sees the whole, so the pieces stop talking to each other and you become the integration layer, in the hours you don't have.
The Hexagram is the map: a six-point diagnostic across brand, content, social, ads, creative, and analytics. It finds the point where your system is broken and shows how that one break is degrading everything downstream. We fix upstream first, always.
Engage one pillar, or run the full system. Full-system clients compound: every pillar makes the other five smarter.
See the framework →The Architect
Brand & positioning strategy
Defines what you say, to whom, and why it matters. Without architecture, every other pillar is built on sand.
Numbers that tell
the whole story.
The topline metrics across every engagement, before you read a single client's name.
Sports, entertainment and live events · India
Messi GOAT India Tour 2025
Consulted as Digital Manager on India's most anticipated sports event of 2025. Launched the La Pulga Anthem, played across all four tour stadiums and used by Team Lionel Messi's official Instagram in their thank you reel to India.
✦ Anthem adopted by @leomessi official Instagram team
Hospitality Brand · Portugal · Sri Lanka
Performance marketing rebuild with structured data architecture. Sustained returns across full campaign lifecycle.
Consumer App · India
Full-funnel CAC held at ₹25. App growth built from a standing start with zero organic base.
International Tour Operator · Global
Meta lead generation for international group tours. First campaign cycle. Qualified inquiry pipeline built in weeks.
Brands and teams we have worked with
They did not want another deck.
They wanted a system.
The names and the engagements behind those numbers: read what actually changed.
Your laptop runs on an operating system.
Your marketing almost never has one.
You have already met the map, the workforce, and the operator above. What makes this an operating system instead of three separate hires is how tightly the three interlock.
The Map feeds the Workforce
The Hexagram is not run once and filed away. It rescores the six pillars every cycle, so the agents are always working from what is actually broken today, not what was broken at kickoff.
The Workforce never ships unsupervised
Speed without oversight is just a fast way to be wrong. Every agent is scoped to the Hexagram's current findings, and every output is reviewed by the operator before it reaches you.
The Head answers for both
One person, not a committee, is accountable for what the Hexagram flags and what the agents ship. Abhiraj Das Ghosh sets the strategy and stays in the work. No juniors. No account managers.
The agents give you a department's throughput. The operator gives you a CMO's judgement. The system makes sure neither one flies blind.
Run the free Hexagram Diagnostic →8 minutes. 12 questions. 300+ founders have used it to name their bottleneck.
Every engagement starts
the same way.
The Hexagram Audit
14 days. We diagnose all six pillars, find the primary bottleneck, and hand you a written report with a 60-day remediation plan. A standalone deliverable: real work, whether or not you continue.
The Readout
90 minutes. We walk you through what is broken, in what order to fix it, and what it costs to run the system.
The Installation
If it makes sense for both sides, the OS goes in: agents, cadences, dashboards, and a CMO on your leadership calls.
The Operation
The system runs. Agents execute the cadence, the operator reviews the output, and reporting shows what changed and why.
The audit is priced as a project, not a commitment. You keep the report either way.
The honest comparison.
| Agency | In-House Hire | Freelancers | ADG Advisory | |
|---|---|---|---|---|
| Who does the thinking? | Who does the thinking? An account manager. | Who does the thinking? Your one hire. | Who does the thinking? You. | Who does the thinking? A CMO-level operator. |
| Who does the work? | Who does the work? Juniors. | Who does the work? Your one hire. | Who does the work? Each their silo. | Who does the work? AI agents, human-reviewed. |
| Do the pieces connect? | Do the pieces connect? Rarely. | Do the pieces connect? Depends on the hire. | Do the pieces connect? No. | Do the pieces connect? By design: one system. |
| What does it cost? | What does it cost? Retainer plus overhead. | What does it cost? Salary plus ramp time. | What does it cost? Cheap until you add it up. | What does it cost? Less than one manager. |
| Can you see everything? | Can you see everything? A monthly deck. | Can you see everything? If they report well. | Can you see everything? Scattered. | Can you see everything? One live system of record. |
When a full in-house team is the right answer, we will tell you, and help you hire it. The OS is for companies not there yet.
Built for a specific type
of business. Not every business.
This is for you if
- ✦Founder-led businesses with product-market fit ready to scale
- ✦Teams without a senior marketing leader in the room
- ✦Businesses entering new markets: GCC, UK, USA
- ✦Companies where the founder is still the de facto CMO
- ✦Businesses that need systems built, not just campaigns run
This is not for you if
- ×Pre-revenue startups without product-market fit
- ×Businesses that want task execution, not strategic ownership
- ×Teams unwilling to implement recommendations consistently
- ×Companies looking for a cheaper alternative to their current agency
8 minutes · no signup required
India's GCC boom has
a marketing problem.
Bengaluru. Foreign enterprises are building capability centres across India. The infrastructure is up. The employer brand, the marketing function, and the local voice are not.
See how we build it →We run our own company on this system. Publicly.
ADG Advisory is not a pitch deck about AI. The practice itself runs on the OS we install: our finances, our pipeline, our content and our client work live in one system that our agents read, reconcile and report on. Every week, the agents audit the business and flag what drifted.
When we say we will make your marketing legible to AI and accountable to you, we are describing our own operating reality, not a roadmap.
Currently operating inside businesses from Tata Steel's modular construction arm to boutique international hospitality brands.
Most consultants sell you a system they would never run. This one runs us.
Platform-certified. Not just platform-adjacent.
A second, separate kind of proof: not that we run our own company on this system, but that the platforms themselves have certified the person running yours.
Certified for CMS, headless, and Wix Studio builds
Certified for Shopify store builds, migrations, and growth
Certified across Search, Display, App and Performance Max
Authorised for CTWA and Meta AI implementations
Certified in
Anthropic
AI Fluency Framework & FoundationsAnthropic
Introduction to Agent SkillsAnthropic
Introduction to SubagentsPrefer a quick conversation?
Reach out directly and we will respond within the hour.
Questions worth answering
before the first call.
What does 'fractional CMO' mean here?
You get CMO-level strategy and accountability for a defined slice of the month, at a fraction of a CMO's salary. The AI workforce is what makes the fraction go far.
What is The Hexagram framework?
The Hexagram is ADG Advisory's proprietary six-pillar marketing framework: The Architect, The Signal, The Resonance, The Vision, The Conversion, and The Intelligence. Every engagement starts with a Hexagram Diagnostic to identify which pillars are broken and which need to be rebuilt.
What is the Hexagram Diagnostic?
A free 8-minute self-assessment that scores your marketing architecture across all six pillars. You answer 12 questions and receive a personalised Gap Map by email: a scored breakdown of exactly where your marketing system is under-built.
How fast do we see results?
The audit takes 14 days and is useful on day 15. System results follow the bottleneck we fix first: ads and conversion problems move in weeks, brand and SEO compound over months. We will tell you which you have before you spend a rupee on retainer.
Do you work with international clients?
Yes. We have active and past engagements across India, UAE, UK, and USA. Time zones are not a constraint and engagements are fully remote by default.
What do you need from us?
Access, honesty, and about two hours of your time in week one. The system is designed to need less of you, not more.
Is this just ChatGPT with extra steps?
No. The agents are specialised, they work from your business context, and nothing they produce reaches you without human review. AI provides the throughput. It does not provide the judgement; that is what the operator is for.
We already have a marketing person or agency.
Good. The OS makes them better, because everyone finally works from the same map and the same numbers. The audit will tell you honestly whether we add enough to justify the fee.
Find out what is actually broken.
Fourteen days. Six pillars. One written report naming the bottleneck and the order of operations to fix it.
The best marketing system is the one that runs whether or not everyone had a good week. Install one.
Abhiraj Das Ghosh
Fractional CMO and Founder. Every audit and engagement is personally accountable.
Connect on LinkedIn