Six pillars.
Built to be applied, not just understood.
Structured full-day and two-day workshops built on The Hexagram framework. Delivered by Abhiraj Das Ghosh to marketing teams, founders, and agency practitioners who want to work through one pillar or the full system.
The full Hexagram, end to end.
TWO-DAY FORMAT
Hexagram Masterclass
The complete Hexagram framework delivered across two consecutive days. All six pillars covered in depth: positioning, content, social, creative, performance, and analytics. Structured for marketing teams and leadership who want the full system.
FULL-DAY PROGRAMME
Hexagram Intensive
A full-day intensive covering three client-selected Hexagram pillars. Begins with a 30-minute diagnostic to identify the right focus areas. Structured for teams with a specific problem to solve.
One pillar. One day.
One specific problem solved.
STRATEGY & POSITIONING IN THE AI ERA
The Architect
Most marketing strategies are built around channels, not thinking. This workshop examines your brand positioning, ideal customer profile, and messaging architecture, then rebuilds the foundation for the AI era.
AI-FIRST PERFORMANCE MARKETING & PAID MEDIA
The Signal
Performance marketing is getting structurally harder: rising CPCs, eroding attribution, and AI changing how audiences discover content. This workshop covers the AI-first approach to paid distribution and content amplification.
SOCIAL MEDIA STRATEGY & COMMUNITY INTELLIGENCE
The Resonance
Social media is not a content calendar problem. This workshop covers how AI changes the strategy layer: platform selection, community architecture, founder personal brand, and building an audience that compounds.
AI IN BRAND IDENTITY & CREATIVE PRODUCTION
The Vision
Brands that deploy AI in creative production without a strategic framework produce inconsistent output, faster. This workshop builds the AI-augmented creative system: identity, campaign production, and quality control.
CRO ARCHITECTURE & FUNNEL DESIGN IN THE AI ERA
The Conversion
Most CRO work fixes symptoms rather than systems. This workshop covers funnel architecture, landing page strategy, lead qualification, and the AI-assisted testing frameworks that compound over time.
MARKETING ANALYTICS, REPORTING & MARTECH
The Intelligence
Most marketing teams have more data than they can use and less insight than they need. This workshop audits your MarTech stack, rebuilds your attribution model, and integrates AI reporting that drives actual decisions.
All workshops are available for private bookings. Prices listed are per session. Contact to discuss custom formats, bundles, or multi-session programmes.
DISCUSS A CUSTOM FORMAT →