START HERE

Start with the
Hexagram Diagnostic.

Every engagement starts with the Hexagram Diagnostic. It takes 8 minutes, it is completely free, and it tells you exactly which of your six marketing pillars needs attention first.

HOW WE ENGAGE

Every engagement is scoped
after the diagnostic.

01

Diagnostic Only

Run the Hexagram Diagnostic and receive a personalised Gap Map. No commitment. Completely free. Use it to understand exactly where your marketing architecture is breaking down.

02

Fractional CMO Engagement

Embedded strategic partnership. You get the equivalent of a seasoned CMO without the full-time cost. Scope and duration set after the diagnostic.

03

Hexagram Audit

A one-time structured audit of your marketing architecture across all six pillars, with a full written diagnostic and prioritised roadmap. Typically 2–3 weeks.

04

Workshop & Advisory

One or two-day immersion for your team. We walk through your Hexagram scores, rebuild your strategy foundations, and leave you with an actionable roadmap.

No pricing is shown. Engagements are scoped individually after the diagnostic. Contact to enquire.

THE HEXAGRAM DIAGNOSTIC

8 minutes. 12 questions.
One clear picture.

The Hexagram Diagnostic assesses your marketing architecture across six pillars: The Architect, The Signal, The Resonance, The Vision, The Conversion, and The Intelligence.

You answer two questions per pillar, scoring your current reality on a 1–5 scale. We calculate your total score, identify your three weakest pillars, and email you a personalised Gap Map.

It is free. It is immediate. And it gives you more clarity than most audits.

SCORING LEGEND

28–30Best-in-Class
23–27Strong
17–22Developing
11–16Fragmented
6–10Critical

HOW TO SCORE

Score each area honestly from 1 (not in place) to 5 (best-in-class). Score your current reality, not your ambition.

1Absent
2Fragmented
3Functional
4Strategic
5Best-in-Class
0/12
01

BRAND & POSITIONING

The Architect

Q1.How clearly defined is your brand positioning and ideal customer profile?

AbsentBest-in-Class

Q2.Do you have brand guidelines governing how your business looks, sounds, and communicates?

AbsentBest-in-Class
02

CONTENT, SEO & AEO

The Signal

Q3.How active and strategic is your content production — blogs, videos, newsletters, social?

AbsentBest-in-Class

Q4.How visible are you in traditional search (Google) and AI search engines (ChatGPT, Perplexity, Gemini)?

AbsentBest-in-Class
03

SOCIAL & COMMUNITY

The Resonance

Q5.How consistent and strategic is your social media presence?

AbsentBest-in-Class

Q6.Are you building any community around your brand — groups, forums, events, membership?

AbsentBest-in-Class
04

CREATIVE & CAMPAIGNS

The Vision

Q7.How consistent and on-brand is your creative output — ads, visuals, video?

AbsentBest-in-Class

Q8.Do you have a production pipeline for creative — or is it improvised each time?

AbsentBest-in-Class
05

PERFORMANCE MARKETING

The Conversion

Q9.Are you running paid advertising with a clear strategy — Google Ads, Meta, LinkedIn?

AbsentBest-in-Class

Q10.How well-defined is your funnel — from first touchpoint to closed sale?

AbsentBest-in-Class
06

ANALYTICS & REPORTING

The Intelligence

Q11.How data-driven are your marketing decisions?

AbsentBest-in-Class

Q12.Do you know which marketing channels are actually driving results — with clear attribution?

AbsentBest-in-Class

YOUR DETAILS

Where should we send your personalised Gap Map?

No spam. No sales calls unless you ask for one. Just your Gap Map.

GET IN TOUCH

Prefer to talk first?

Use this form to introduce yourself and describe what you are working on. Abhiraj responds personally to every message within 48 hours.

✉ abhiraj@adg-advisory.comChat on WhatsApp